

This author should’ve spent digging into the iPhone 12 / 13 mini, and how it was received in Apple communities a few years ago.
That experiment really showed that the small phone demographic is passionate and vocal, but small (no pun intended). Those phones sold well when the small-phone-fans ran out to buy them, but the sales numbers cooled off quick.
Given that Apple is working on a lightweight 17 “air” phone, my guess is that they learned screen size is too important for too many people, but they’re going to see if they can strike a middle ground with weight / pocket fit.
Umm. Figma’s UI is exactly something people saw before. It’s aggressively based on Sketch’s UI.
Figma blew up because it was free for non-enterprise use, had Invision-style prototyping built-in, it was a more performant than Sketch, and they were adding features faster than Sketch could.
And FigJam is just a Miro / Mural clone. But that is also very performant, and they had some silly features / plugins that made work fun.