I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Well, the example of bud light is they made their can rainbow color, while the LGBT community was like “hell yeah!” They lost almost all their hillbilly south customer base.
Can something be good and also a marketing tactic?
Not while racism and sexism exists unfortunately
Just look at bud light
I’m trying to understand your point, but I’m a little lost here.
Do you mean the way the public reacted to their ad?
Or the way they capitulated to that reaction?
I mean: Yes racism and sexism are pervasive in our society, but using Ben and Jerry’s (operating under the same racism/sexism) as an example; they do heavy marketing tactics toward LGBTQ but they are also an ally.
Does them utilizing that make them bad?
Well, the example of bud light is they made their can rainbow color, while the LGBT community was like “hell yeah!” They lost almost all their hillbilly south customer base.