Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
It seems they’ve explained exactly why they won’t (not can’t, but won’t) release the server code: They need you to not own your games in order to sell you subscriptions.
Having access to the source so you can maintain a thing is a much more profound kind of ownership than simply having access to a copy. If they let you have that, you might get ideas in your head about not giving them money forever, and they can’t have that.