It’s not that this article is bad, but it is what frustrates me about tech journalism, and why I started writing about tech. None of these people have any idea how the internet actually works. They’ve never written a line of code, or set up a server, or published an app, or even done SEO, so they end up turning everything into a human interest piece, where they interview the people involved and some experts, but report it with that famous “view from nowhere.”
Some blame Google itself, asserting that an all-powerful, all-seeing, trillion-dollar corporation with a 90 percent market share for online search is corrupting our access to the truth. But others blame the people I wanted to see in Florida, the ones who engage in the mysterious art of search engine optimization, or SEO.
Let me answer that definitively: it’s google, in multiple ways, one of which isn’t even search, which I know because I actually do make things on the internet. SEO people aren’t helping, for sure, but I’ve seen many journalists and others talk about how blogspam is the result of SEO, and maybe that’s the origin story, but at this point, it is actually the result of google’s monopoly on advertising, not search. I’ve posted this before on this community, but google forces you to turn your website into blogspam in order to monetize it. Cluttering the internet with bullshit content is their explicit content policy. It’s actually very direct and straightforward. It’s widely and openly discussed on internet forums about monetizing websites.
It’s not that this article is bad, but it is what frustrates me about tech journalism, and why I started writing about tech. None of these people have any idea how the internet actually works. They’ve never written a line of code, or set up a server, or published an app, or even done SEO, so they end up turning everything into a human interest piece, where they interview the people involved and some experts, but report it with that famous “view from nowhere.”
Let me answer that definitively: it’s google, in multiple ways, one of which isn’t even search, which I know because I actually do make things on the internet. SEO people aren’t helping, for sure, but I’ve seen many journalists and others talk about how blogspam is the result of SEO, and maybe that’s the origin story, but at this point, it is actually the result of google’s monopoly on advertising, not search. I’ve posted this before on this community, but google forces you to turn your website into blogspam in order to monetize it. Cluttering the internet with bullshit content is their explicit content policy. It’s actually very direct and straightforward. It’s widely and openly discussed on internet forums about monetizing websites.