Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
The simple fact that iMessage has 0 interoperability makes it much worse than everything else.
So I doubt RCS could be as bad except if they remove the ability to operate with other RCS clients. And even for Google and Samsung that would be extremely stupid.