Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
According to the article, these were threatening messages (one about potential viruses, another about legal penalties). It fits gender stereotypes perfectly for women to seek to mitigate risks while seek someone to hold their beer.
So the result of the study is “it’s pretty easy to scare women into submission”? Sounds like a great use of their time and resources. 🤮