In this guest post, Alexander Plaum, Innovation Manager at Deutsche Welle (DW), writes about his team's exceptionally positive experience with microblogging in the Fediverse. He also explains why all public broadcasting professionals should try out Mastodon.
Definitely do this. It puts broadcasters in control of their data and their brand and not the arbitrary whims of some third party.
Every company should do it. Have their own instance, have a main corporate account, one for each of their brands, and availability of for staff to have accounts there.
Companies complain about the lack of moderation on twitter under Musk, so do something about it.