The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine’s unstoppable force.
Seriously, everyone is going to forget about this in a week. Regardless of how you feel about Apple, one slightly tonedeaf ad isn’t going to significantly affect their reputation.
It’s little things like that that add up and move a brand reputation one way or the other.