Look at it this way, Google stopped caring about their viewers as anything more than wallets to empty years ago. Now they’re going through the same cycle with advertisers. They don’t care if the ads land, or the targeting works, just that they can convince them to keep buying ad space.
Eventually the ROI will show as not worth it to the advertisers, but by then Pichai and the rest of the C-suite will be pulling the same scam at another company whose investors are more greedy and stupid than saavy.
Because the horrible truth of America now, is that CEOs and their ilk have stopped caring about creating value, or building a sustainable business model with long term revenue. Now they just look at witless investors as wallets to be emptied too.
FWIW, a 20% drop is borderline catastrophic for a major company. The squeeze it puts on their supply chain, ability to make payroll, and interest rates on borrowing going up, it could be enough to create a death spiral. I think ubisoft is probably managed well enough to deal with this, but this is definitely a serious situation for them.