Title says 40% of posts but the article says 40% of long-form posts yet doesn’t in any way specify what counts as a long-form post. My understanding is that the vast majority of Facebook posts are about the lenght of a tweet so I doubt that the title is even remotely accurate.
The only company I’ve ever truly been invested in is the one I’m running myself. I’ve never seen working for someone else as anything more than trading my time for monetary compensation. The only reason I ever cared about a company’s success was to ensure I still had a place to earn a living from.
If it were a small business where I felt valued, then maybe it would be different - but not when we’re talking about a company that employs hundreds and the CEO doesn’t even know me by name.