LOL! No problem

You’d be surprised, but most clicks in the SERP go towards ads. Shopping being nr 1 and then (paid) search ads.

You’d cringe about the things people search and then click ads (even if matching was a mistake and not relevant at all).

No, nothing significantly changed in regards to bidding. It’s still automated CPC in whatever form you choose.

Yeah, sorry, but while still going too far, these companies get dwarved by meta when it comes to these practices. I work with certain advertising platforms and know it inside out (don’t judge me lol). No way can we target based on emotional state or anything even closely resmlembling that.

That is funny.

Same, only based on VTC do we get the returns. It’s not the best platform, but what are you going to do expansion wise else?