Some people’s lives don’t revolve around the physical or long term rights to their entertainment. They are happy to plonk down a few bucks every month to keep the hose running. When it gets too expensive they spend their money on other things. It’s not stupidity, they have other priorities for their lives.

True, but I think it’s pretty clear what they’re trying to actually do; to keep control of the account and use it.

But you own the goodwill and trademarks associated with what’s on the left of it.

Similarly, when people sell a business they sell the clients. It stands to reason that the followers can be like clients and should be transferred in the same way as in normal business sales.