Just listened to it again. Highly recommend. The short of it is more searches == more ads == more $. There’s a conflict between a great search experience (landing not on google) versus the time you spend ON Google.

Great story and just terrible outcome.

The closest I ever got to this story was working help desk in 1996. A user called up saying they had deleted the Internet.

Took me a while to understand he dragged “the Internet” to the recycle bin on the desktop.

Bring that to your department chair and ask if they can help sponsor the trip. It’s a big deal and something the department would be proud of.