Well IIRC the ascended where just a previous generation of humans, they still weren’t all knowing and all powerful, in fact anubis tricked them into helping him ascend, they were just smarter more advanced humans who managed to figure out becoming eternal by becoming energy based beings.
This is what happens when someone can’t put themselves into their user’s shoes and then wonder why a product isn’t doing as well as it is.
They proclaim the product is great, it’s everyone else that’s the problem