both help each other:
If we are to learn from the successful movements of the past, we can see that all successful pressure has been the collusion of the peaceful and non-peaceful aspects of the movement, such that the peaceful party can lobby the state to concede, saying to them “now see? Wouldn’t you rather deal with me than them? Sit down and make some concessions to those suffering people.” Meanwhile, the non-peaceful protesters escalate the aggression of their actions such as to put a clock on the state.
this does not seem to be an alternative to the existing method of profiting from ads etc., but more of an additional way to make loads of money