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They used it to give away Teams to existing customers then force through price rises later by adding functionality behind additional licenses. They also leveraged Teams to sell a significant amount of conference room equipment that was running Skype Teams. Its likely Microsoft will start to use the embedded Teams usage to push up prices of their core M365 licenses, E3 and E5.
Its also heavily tied into Entra, Exchange, and SharePoint Online as its really three raccoons in a trench coat so its hard to fully use Teams without using those products, which must also be licensed, usually via a E3 or E5.
The timing of it being coincidentally when COVID hit meant everyone wanted a chat and meeting product, so good fortune paid a part as well. Also a lot of organizations wanted off Skype right around this period, so really fortunate timing.
What switches does it have? Are they lubed? Are the stabilisers modded? Does it have case foam or other case mods? What type of mount is it? What about the plate? Swing weight and force curve? Linear, clicky or tactile? Silent, oring, ball bearing mod?
There are so many different variables and that’s before you even get to layout changes it’s perfectly possible to build your own keyboard that is perfect or close to it for you.
I have keyboards with different layouts and typing feel that I pick for how I want my typing to feel on any given day. It’s no different from a guitarist having multiple different guitars chasing a different feel and sound.
Not everyone is going to appreciate it and that’s perfectly fine, but there are significant differences with the right changes during a build.