Would it even require massive changes? The framework is already built for music. The idea behind compulsory licensing is that any radio station can play any music, and the royalty rates due to the copyright holder are set in advance. The music industry fought tooth and nail to prevent streaming sites from getting access to their content, but it’s now their biggest revenue source.
A world where Netflix, Disney, Paramount, Max, and all the others could use each others’ (and literally all) content and pay for every stream would practically kill video piracy almost overnight. Make them all compete on their quality of service, instead of the size of their siloed library. And in the end, both customers and rights-holders would almost certainly be better off.
Would it even require massive changes? The framework is already built for music. The idea behind compulsory licensing is that any radio station can play any music, and the royalty rates due to the copyright holder are set in advance. The music industry fought tooth and nail to prevent streaming sites from getting access to their content, but it’s now their biggest revenue source.
A world where Netflix, Disney, Paramount, Max, and all the others could use each others’ (and literally all) content and pay for every stream would practically kill video piracy almost overnight. Make them all compete on their quality of service, instead of the size of their siloed library. And in the end, both customers and rights-holders would almost certainly be better off.
It would also cause REAL competition as video platforms now have to fight to be the best to use and the best value.