One of Sony’s best-ever PlayStation ads is a 21-second video titled, “Official PlayStation Used Game Instructional Video.” It’s a “step-by-step” guide about how to lend your PS4 games to your friends. It has one step: one person hands another person a game box…
…But more than a decade later, it’s not hard to imagine a future where Sony’s own ad doesn’t apply anymore
What a gut punch!
They made that ad and released it the same day after Xbox announced their disc games would be one-time use activation keys.