Admittedly I stopped working in food service well before the Beyond came out, but I definitely had people order the veggie burger because “they were trying to be healthier” that day.
And I guess that means different things for different people, and I don’t think Beyond is actively marketing specifically as a health food or anything. But my lizard brain is always going to assume that the plant is healthier than the meat.
The sad reality is that most people don’t care enough about the environment or animals to change their eating decision on the basis of those things alone. Yes, the selfishness and apathy pisses me off too, but we just have to accept it.
Three things will move them: taste, price, and healthiness. Hence the importance of this pivot.
I haven’t looked into it but I think the more classic veggie/garden/bean burgers are at least somewhat healthier than their meat or faux meat counterparts
Admittedly I stopped working in food service well before the Beyond came out, but I definitely had people order the veggie burger because “they were trying to be healthier” that day.
And I guess that means different things for different people, and I don’t think Beyond is actively marketing specifically as a health food or anything. But my lizard brain is always going to assume that the plant is healthier than the meat.
The sad reality is that most people don’t care enough about the environment or animals to change their eating decision on the basis of those things alone. Yes, the selfishness and apathy pisses me off too, but we just have to accept it.
Three things will move them: taste, price, and healthiness. Hence the importance of this pivot.
I haven’t looked into it but I think the more classic veggie/garden/bean burgers are at least somewhat healthier than their meat or faux meat counterparts